Welcome to the house of delusion, deadlifts, and questionable decisions.
We're not your average fitness brand. We’re for the overstimmed, the overly ambitious, the overly caffeinated. Whether you're chasing PRs, panic attacks, or protein shakes… we see you. We are you.

Born from gym-floor therapy sessions and pre-workout-fuelled ideas, our gear is made for those who lift heavy and live even heavier (mentally, emotionally, and energetically).
Our mission? To make gymwear that speaks your chaotic truth while looking damn good in the process.

We’re here for the:

• ✨ delusional lifters

• ☕ anxious achievers

• 🔋 caffeinated chaos agents

• 💀 sad but jacked crew

Oversized fits. Retro graphics. Distressed honesty.
Join the cult. Wear the delulu. Lift the weight.